The A3C Festival and Conference

Wray’s Caribbean and Seafood Cuisine owner Jelani Wray leverages his experience in music artist and repertoire management in informing his responsibilities as music production manager of Humble King Records. In 2013, Jelani “Lani” Wray was a panelist at the 2013 A3C Festival and Conference.

A3C Festival and Conference was created in 2005 to serve as a venue to showcase local hip-hop artists. Since its inception, A3C, which stands for All 3 Coasts, has matured into something more. Every year, the 5-day event gathers together hi-hop artists, fans, and supporters all over Atlanta to celebrate hip-hop as the genre of the new generation.

A3C educates and empowers hip-hop artists and creatives in a way that shapes the hip-hop culture. In this sense, A3C accomplishes five things: First, A3C creates meaningful and memorable experiences; second, it promotes the development of original content; third, it creates opportunities for creativity and discovery; fourth, it sparks connection and spurs worthwhile relationships; and fifth, it incentivizes collaboration and inclusion.

The 5-day event is divided into two parts: the Festival and the Conference. The Conference, which runs for three days, features panels, sessions, and workshops with hundreds of experts known in the hip-hop industry. The 2-day Festival honors music industry legends and others who have blazed the trail for the industry. The Festival serves as the venue where the next generation of hip-hop stars showcase their talents.